This was a good one…The merry pranksters behind the CoalCares.org site not only had the moxy to add a ™ symbol to their site name, they even had the bravado to use the (genuinely) registered trademark of Peabody Energy as well. Not only were they content to spoof the coal industry’s attempts at better Community Relations, they even linked directly back to Peabody Energy for maximum effect and traceability!
In its shameless contempt for the world’s largest private-sector coal company, this spoof site represents itself as a branding initiative intended to reach out to American youngsters with asthma and to help them “keep their heads high in the face of those who would treat them with less than full dignity”. For kids who have no choice but to use an inhaler, Coal Cares™ lets them inhale with pride!
It would seem that the ‘commodification of carbon’ is now well and truly in its final throes, and that the remediation efforts against of Climate Change will need to seek out a better method of self-correcting via the various (Consumer?) Markets. The death knell for carbon trading in North America is the significant, yet curiously under-publicized news that The Chicago Climate Exchange (Inc.) will close down its cap-and-trade market by the end of the year, as announced by spokeswoman Brook McLaughlin via CNN.
What’s curious is that hardly anybody else, out there in the more Mainstream Media, is so much as batting an eye – let alone packaging this news (and it’s deeper implications) for easy public consumption. It seems that this letdown in the domestic trading of carbon credits is primarily due to political and public opinion shifts in the U.S. resulting in the failures of last years disappointingly de-clawed U.S. Clean Air Act.
The decision also coincided with a significant Republican victory and the loss of Democratic Control in the US House of Representatives. However, if you look abit deeper, we can all see that the Carbon Cap and Trade concept was indeed flawed at a much deeper level…and that this failure might also betray some underlying motivations for this financial scheme to begin with!
Franklin D. Roosevelt once said that “rules are not necessarily sacred, but good principles are.” Unfortunately, there there seems to be a scarcity of good sacred principals available to sustaining Society through difficult times nowadays, which might explain a rise in Fundamentalism (radical or otherwise) as we search for any unassailable principals to rally around as a Society .
What we see instead, is that our greatest temples are built to represent the power of money and commerce, and the graven images of celebrities that we’ve idolized now seem to hold the place of of demi-gods in many people’s lives. Popular as they may be, these cultural icons make rather poor pillars build the Future upon, no matter how well they might reflect our dreams and aspirations today.
When looking for leadership from the more obvious sources, it almost seems strangely naive to suggest that we simply rely on politicians to step up with clear plans. Much less for the ruling Corporate Elite to offer the leadership required to build a sustainable future for Humanity. So where are our guiding principals coming from in cynically post-modern age?
There’s no end to the added value that can be derived from putting a good ecological spin on products and services these days. If even the dirtiest petrochemical giant can figure out how to greenwash it’s image, then it’s a surefire bet that Governments and Corporations will be riding that bandwagon for as far as they can get it to go. Using whatever fuels and feelgood terminology that can find to sell their image to a Public that is demanding more environmental responsibility. Clearly the movement towards Corporate Sustainability is a Darwinian step in the right direction, and Ontarians are already seeing just how far their own government will push them in the interest of trying to create a Green legacy for themselves…as misguided as it might seem to be at this point. But what about true grassroots change? Where does the average Consumer look to for signs of green growth from small local businesses, and brave entrepreneurs in this evolving market?
One such example is a bold little startup company called EcoCardz.com which is hoping to leverage the longstanding hype of a paperless society at the fist step in most business relationships…The exchange of business cards. By facilitating an electronic link at that level, EcoCardz hopes to not only spare the paper and printing of personal or business cards, but also to use our electronic networks to greater advantage by facilitating those first personal connections between people.
Publish or Perish !
After after harnessing the laws of Nature, and applying Truth and Reason to triumph over dogmatic Religion, Science now seems to be capable of falling into the same traps of power and corruption that can undermine all great human pursuits and lofty achievements. Hopefully, the same basic principals that allowed Science to persevere and flourish, can also be brought to bear upon its own methods now, in order to redeem itself to the Media and clamoring Masses that have lost their blind faith.
Since we’ve all been raised to believe that Science is based in Truth, and that Justice and Liberty are inalienable rights, it should come as no surprise that the General Public risks becoming(at least temporarily) disenfranchised by the fact that there seems to be some degree of suppressed dissent in the Scientific Community revolving around Climate Science. From a Layman’s point of view, many people have grown weary of the arguments, and are ready to just “follow the money” when it comes to understanding the causes of the global warming debate. Most intelligent people are also becoming hyper-sensitized to anything that even remotely resembles propaganda, and have started to see past the all political posturing, economic interests, and ethical self-righteousness of the Climate Change movement to realize that we might actually have a more profound and underlying dilemma to consider here. One that is failing to address deeper ecological issues, while still trying to commoditize carbon dioxide through legislation. A dilemma which might eventually stem itself from our Society’s reliance on Science as the primary guiding force in human achievement and evolution. Therefore, in order to proceed into a clarified vision of the Future where environmental issues can be addressed at their root cause, let’s first consider the risks of losing our best guiding force in a world presently ruled by money and politics.
As we risk losing our faith in Science here in the Present, we need to regain a workable trust in what we had hoped were the infallible principals of the Scientific Method in order to move towards a more pre-verified Future outlook. Since many people believe that Science has indeed supplanted Religion (which arguably supplanted Nature long ago!) as our guiding force in Society and Life as we know it, let’s proceed according to any other scientific or “religious” study by considering the facts as basic articles of faith, and as they exist within the scientific community itself. The first step to redeeming our views of Science would surely be to turn to the ‘scripture’ of Science, as it has been methodically collected and presented throughout the ages by the indentured librarians and peer-reviewed science journals that this community of researchers and trusted professionals places its own trust into.
- I added a video to a @YouTube playlist youtu.be/RrV5bwWrAPc?a Can: Ege Bamyasi (Full Album) <> 1 month ago
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- I added a video to a @YouTube playlist youtu.be/PsYxwPCGxy8?a Radiohead - Live Outside Lands Festival 2016 (Full Show) HD <> 3 months ago
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