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Archive for the ‘Corporate Social Responsibility (CSR)’ Category

Saving the World…One Spoof at a Time!

11/05/2011 1 comment

Coal Cares PeabodyThis was a good one…The merry pranksters behind the CoalCares.org  site not only had the moxy to add a ™ symbol to their site name, they even had the bravado to use the (genuinely) registered trademark of Peabody Energy as well. Not only were they content to spoof the coal industry’s attempts at better Community Relations, they even linked directly back to Peabody Energy for maximum effect and traceability!

In its shameless contempt for the world’s largest private-sector coal company, this spoof site represents itself as a branding initiative intended to reach out to American youngsters with asthma and to help them “keep their heads high in the face of those who would treat them with less than full dignity”. For kids who have no choice but to use an inhaler, Coal Cares™ lets them inhale with pride!

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Last Call for Carbon Credits

16/11/2010 Leave a comment

Carbon Cap and Trade SchemeIt would seem that the ‘commodification of carbon’ is now well and truly in its final throes, and that the remediation efforts against of Climate Change will need to seek out a better method of self-correcting via the various (Consumer?) Markets. The death knell for carbon trading in North America is the significant, yet curiously under-publicized news that The Chicago Climate Exchange (Inc.) will close down its cap-and-trade market by the end of the year, as announced by spokeswoman Brook McLaughlin via CNN.

What’s curious is that hardly anybody else, out there in the more Mainstream Media, is so much as batting an eye – let alone packaging this news (and it’s deeper implications) for easy public consumption.  It seems that this letdown in the domestic trading of carbon credits is primarily due to political and public opinion shifts in the U.S. resulting in the failures of last years disappointingly de-clawed U.S. Clean Air Act.

The decision also coincided with a significant Republican victory and the loss of Democratic Control in the US House of Representatives. However, if you look abit deeper, we can all see that the Carbon Cap and Trade concept was indeed flawed at a much deeper level…and that this failure might also betray some underlying motivations for this financial scheme to begin with!

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A Green God Complex?

09/11/2010 Leave a comment

God is Dead - Michaelangelo Meets NietzscheFranklin D. Roosevelt once said that “rules are not necessarily sacred, but good principles are.” Unfortunately, there there seems to be a scarcity of good sacred principals available to sustaining Society through difficult times nowadays, which might explain a rise in Fundamentalism (radical or otherwise) as we search for any unassailable principals to rally around as a Society .

What we see instead, is that our greatest temples are built to represent the power of money and commerce, and the graven images of celebrities that we’ve idolized now seem to hold the place of of demi-gods in many people’s lives. Popular as they may be, these cultural icons make rather poor pillars build the Future upon, no matter how well they might reflect our dreams and aspirations today.

When looking for leadership from the more obvious sources, it almost seems strangely naive to suggest that we simply rely on politicians to step up with clear plans. Much less for the ruling Corporate Elite to offer the leadership required to build a sustainable future for Humanity. So where are our guiding principals coming from in cynically post-modern age?

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Starting Conversations with EcoCardz

13/10/2010 Leave a comment

There’s no end to the added value that can be derived from putting a good ecological spin on products and services these days. If even the dirtiest petrochemical giant can figure out how to greenwash it’s image, then it’s a surefire bet that Governments and Corporations will be riding that bandwagon for as far as they can get it to go. Using whatever fuels and feelgood terminology that can find to sell their image to a Public that is demanding more environmental responsibility. Clearly the movement towards Corporate Sustainability is a Darwinian step in the right direction, and Ontarians are already seeing just how far their own government will push them in the interest of trying to create a Green legacy for themselves…as misguided as it might seem to be at this point. But what about true grassroots change? Where does the average Consumer look to for signs of green growth from small local businesses, and brave entrepreneurs in this evolving market?

One such example is a bold little startup company called EcoCardz.com which is hoping to leverage the longstanding hype of a paperless society at the fist step in most business relationships…The exchange of business cards. By facilitating an electronic link at that level, EcoCardz hopes to not only spare the paper and printing of personal or business cards, but also to use our electronic networks to greater advantage by facilitating those first personal connections between people.

Here’s how…

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Science Journals: Purveyors or Gatekeepers?

18/03/2010 1 comment

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Publish or Perish !

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After after harnessing the laws of Nature, and applying Truth and Reason to triumph over dogmatic Religion, Science now seems to be capable of falling into the same traps of power and corruption that can undermine all great human pursuits and lofty achievements. Hopefully, the same basic principals that allowed Science to persevere and flourish, can also be brought to bear upon its own methods now, in order to redeem itself to the Media and clamoring Masses that have lost their blind faith.

Since we’ve all been raised to believe that Science is based in Truth, and that Justice and Liberty are inalienable rights, it should come as no surprise that the General Public risks becoming(at least temporarily) disenfranchised by the fact that there seems to be some degree of suppressed dissent in the Scientific Community revolving around Climate Science.   From a Layman’s point of view, many people have grown weary of the arguments, and are ready to just “follow the money” when it comes to understanding the causes of the global warming debate. Most intelligent people are also becoming hyper-sensitized to anything that even remotely resembles propaganda, and have started to see past the all political posturing, economic interests, and ethical self-righteousness of the Climate Change movement to realize that we might actually have a more profound and underlying dilemma to consider here. One that is failing to address deeper ecological issues, while still trying to commoditize carbon dioxide through legislation. A dilemma which might eventually stem itself from our Society’s reliance on Science as the primary guiding force in human achievement and evolution. Therefore, in order to proceed into a clarified vision of the Future where environmental issues can be addressed at their root cause, let’s first consider the risks of losing our best guiding force in a world presently ruled by money and politics.

As we risk losing our faith in Science here in the Present, we need to regain a workable trust in what we had hoped were the infallible principals of the Scientific Method in order to move towards a more pre-verified Future outlook.  Since many people believe that Science has indeed supplanted Religion (which arguably supplanted Nature long ago!) as our guiding force in Society and Life as we know it, let’s proceed according to any other scientific or “religious” study by considering the facts as basic articles of faith, and as they exist within the scientific community itself. The first step to redeeming our views of Science would surely be to turn to the ‘scripture’ of Science, as it has been methodically collected and presented throughout the ages by the indentured librarians and peer-reviewed science journals that this community of researchers and trusted professionals places its own trust into.

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IR: Subtle Effects of Global Warming

17/12/2009 Leave a comment

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IMPACT REPORT: More Subtle Effects of Global Warming

We all know the Earth is warming, but it’s getting harder to get a clear reading on exactly what the causes and effects are of Anthropogenic Global Warming (AGW) because of all the polarized rhetoric in the Media around the “man-made” aspects of this question. Obviously decisive precautionary actions must be taken to immediately reduce greenhouse gases while we sort out the rest of society’s environmental ills, but what if the Science behind AGW has somehow become too skewed by political or funding pressures? What if the need and desire to create a unified and global movement against Climate Change has now also became a leveraged force that can be managed to produce new political alignments, financial vehicles, and world banking results as well? As Environauts, we can start our search for answers by looking at the Present for signs of possible Futures. Let’s begin the process in Copenhagen.

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SR: Global Warming is just the Beginning

17/12/2009 Leave a comment

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–  SOCIAL REPORT  –

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Recent events around the uber-hyped Climate Change Conference in Copenhagen may be overshadowing the entire Green Movement, and casting a pale pallor of doubt over our entire outlook on the Future of our Environment. The faint silver lining to these looming storm clouds however, is that by now we should all have a much more realistic sense of what we can expect from the political processes and backroom shenanigans involved in addressing Climate Change via the United Nations. What we can also take away from things (after the DanishText leak, and ClimateGate scandals, right-wing Media backlash, etc..) is a more personally resolved understanding of Global Warming, that isn’t dependant on spoon-fed Media pablum for it’s vitality. We might also feel ready to resign any false expectations that we may have placed in the dubious value of Eco-Stunts, Public rallys, citizen marches, internet petitions, and other publicity hungry fabrications built upon good intentions, and amounting to little more than fodder for the Media, and some personal catharsis.

Instead we’re now better prepared to at least accept (if not undertake) an ongoing, and longer-term outlook on the real and genuine grass roots solutions that will be required, long after everyone has flown back home from Denmark and unpacked their souvenirs. Unfortunately, the road map to sustainable change is no less clear now, than it was when we embarked on what we had collectively hoped would’ve been a much more visible and direct route to the more immediate resolutions we’d all hoped for in Copenhagen.

Let’s first consider how we got here, as we re-plot our course towards a more sustainable Future. One where we don’t just wait for politically driven bureaucratic processes to come to the rescue, and somehow reduce one particular (CO2) by-product of an unhealthy civilization. Rather, let’s shelf the idea of simply delegating our environmental responsibilities to representative politicians long enough to consider what would happen if we were to personally hold established Environmental and Ecological principals as our highest standard in forging a better Future for us all

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