Saving the World…One Spoof at a Time!

This was a good one…The merry pranksters behind the CoalCares.org  site not only had the moxy to add a ™ symbol to their site name, they even had the bravado to use the (genuinely) registered trademark of Peabody Energy as well. Not only were they content to spoof the coal industry’s attempts at better Community Relations, they even linked directly back to Peabody Energy for maximum effect and traceability!

In its shameless contempt for the world’s largest private-sector coal company, this spoof site represents itself as a branding initiative intended to reach out to American youngsters with asthma and to help them “keep their heads high in the face of those who would treat them with less than full dignity”. For kids who have no choice but to use an inhaler, Coal Cares™ lets them inhale with pride!

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